Video: A Key Component In Your Marketing Strategy

If you’ve been on the fence about producing video for your business, you aren’t alone. But it may be time for you to give a little extra consideration to the benefits that video provides. In addition to allowing you to tell your business’ story in the way that you see fit, it’s also a rewarding creative project that you can have a lot of fun with. Let’s look at a few key reasons why video should be included in your marketing mix:

1.Video is a great way to educate, inform and entertain your customers and attract new ones.

Why just tell your story to someone when you can show it in a unique way as well? With video, it's all-inclusive.

2. It appeals to the ever-growing mass of visual-learning audiences and is a tremendous source of quality content.

When a business produces and publishes video, Google notices, thus helping your SEO. Add in when that video is uploaded to YouTube (the world’s second-largest search engine), the potential for a large reach in viewership grows immensely.

3. Video typically has longer engagement cycles.

People simply like to watch videos and so it’s an excellent way to generate and sustain engagement on social media, which is the goal for any content platform. This in turn provides a good opportunity to enhance your marketing and branding efforts by showcasing your business to a vast number of people, far beyond those who already like your page.

4. Video is a creative outlet for your business or brand.

While the standard commercial-type format can be effective and important, remember that producing video content allows you to explore wide latitudes in any type of style from humorous to serious, and anything in between. You can tailor it directly to your customers’ buying cycle or whatever aspects of your business they may be interested in.

So if you haven’t fully looked into adding a video element for your business, now is a great time to start! The SEO and social media engagement benefits alone make for a dynamic and potent marketing tactic that shouldn’t be overlooked.

For any questions or comments on how video can help your business grow, contact the experts at Shaw Media Marketing!